What you'll face every day on the Mile
Flyering is a crucial part of your Fringe experience. Few enjoy it: you get a lot of rejection, it's tiring, it's repetitive. But it really gets audiences, and that's pretty amazing. Now that the Fringe has begun in earnest, it's time to get good at flyering:
Where?
The Mile
The Royal Mile is the classic Fringe flyering location, and punters regularly go to be persuaded into seeing a show. Weekends in particular are highly profitable, due to the sheer volume of visitors.
Your Venue
Chat to people who are waiting for other shows or exiting other shows, especially if they're similar in style to yours. There's also the advantage that they're already at your venue, so they know where it is and they've made the effort to come out already, which is half the battle if your venue is a bit further away. Beware though: you might get shooed off for flyering in Pleasance Courtyard or Udderbelly if it's not your venue.
Queues
Lines for tickets, lines for shows, lines for cashpoints - there are queues all over Edinburgh, so make the most of peoples' boredom while waiting.
When?
A few hours before your show is your best bet. People usually plan their day on the day, so don't flyer your show the day before.
How?
If you can engage people in a conversation, make it about them - what have you seen? What are you interested in? Here are some recommendations, including my show!
If you're just handing out the flyers as they pass, make sure you have a succinct and coherent tag line to go with them, such as "five star sketch comedy", or "new theatre world premiere."
Be engaging, be proactive and you'll see the rewards in the form of bums on seats.
Where?
The Mile
The Royal Mile is the classic Fringe flyering location, and punters regularly go to be persuaded into seeing a show. Weekends in particular are highly profitable, due to the sheer volume of visitors.
Your Venue
Chat to people who are waiting for other shows or exiting other shows, especially if they're similar in style to yours. There's also the advantage that they're already at your venue, so they know where it is and they've made the effort to come out already, which is half the battle if your venue is a bit further away. Beware though: you might get shooed off for flyering in Pleasance Courtyard or Udderbelly if it's not your venue.
Queues
Lines for tickets, lines for shows, lines for cashpoints - there are queues all over Edinburgh, so make the most of peoples' boredom while waiting.
When?
A few hours before your show is your best bet. People usually plan their day on the day, so don't flyer your show the day before.
How?
If you can engage people in a conversation, make it about them - what have you seen? What are you interested in? Here are some recommendations, including my show!
If you're just handing out the flyers as they pass, make sure you have a succinct and coherent tag line to go with them, such as "five star sketch comedy", or "new theatre world premiere."
Be engaging, be proactive and you'll see the rewards in the form of bums on seats.
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