For many with shows, the first few days before the Fringe begins is painting the town with your posters and flyers. There are a few caveats to consider though:
PRO TIP:
Offer comps to people who work in cafes, pubs or even charity shops, and leave a pile of flyers - they can pimp your show out to their patrons, many of whom will be Fringe visitors.
- Always approach whoever is behind the counter politely, after they've dealt with any sales or customers.
- After greeting them, ask what their postering policy is. It's usually a safe bet if they have other posters up already. Remember that they've already had this question many times.
- Ask if it's also okay to leave some flyers - never assume that a yes to posters means a yes to flyers, too.
- Never post over any part of another performer's flyers.
- Walls are not necessarily fair game. If you're postering outside and you've found a place where there are no posters, it's probably for a reason.
- You will get a nasty rap on the knuckles if you poster over any of the big posters. Don't forget that you're very findable via your poster, so play the game by the rules.
PRO TIP:
Offer comps to people who work in cafes, pubs or even charity shops, and leave a pile of flyers - they can pimp your show out to their patrons, many of whom will be Fringe visitors.
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