Advertising in the Fringe Guide (the free publication that lists every show at the Fringe that pays for registration) is notoriously expensive. A 1/2 page advert in the Fringe Guide in 2014 costs nearly £3000. Comedian and member of the Fringe Society Gareth Morinan caused a stir in 2013 when he found a loophole: by registering the different dates of his show as separate shows, he was able to taking up almost a whole page of the Fringe Guide with his show, but at a fraction of the cost. We interviewed him about the whole thing.
When did the idea come to you to enter a series of times?
I actually had it first in 2012. I was looking at the Fringe programme and racking my head over how to get value for money out of it, when I noticed the pricing structure for shows doing shorter runs at the festival. So that year I had 7 listings, but it didn't really work; most people assumed I was an idiot for doing 7 different shows (it was actually only 4 different shows). On a side note my good friend Mr Barry Ferns had the same idea that year and listed 5 different shows together, but he admitted to me it also didn't really work.
When did the idea come to you to enter a series of times?
I actually had it first in 2012. I was looking at the Fringe programme and racking my head over how to get value for money out of it, when I noticed the pricing structure for shows doing shorter runs at the festival. So that year I had 7 listings, but it didn't really work; most people assumed I was an idiot for doing 7 different shows (it was actually only 4 different shows). On a side note my good friend Mr Barry Ferns had the same idea that year and listed 5 different shows together, but he admitted to me it also didn't really work.
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